Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FB8CB
RGB
127, 184, 203
HSL
195, 42%, 65%
HSB
195, 37%, 80%
CMYK
37, 9, 0, 20
LAB
71, -16, -16
LCH
71, 22, 225
OKLCH
0.75, 0.07, 221
XYZ
37, 43, 63
LUV
71, -27, -22
HWB
195, 50%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.