Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FCCE3
RGB
127, 204, 227
HSL
194, 64%, 69%
HSB
194, 44%, 89%
CMYK
44, 10, 0, 11
LAB
78, -20, -19
LCH
78, 28, 224
OKLCH
0.80, 0.08, 219
XYZ
44, 53, 81
LUV
78, -35, -27
HWB
194, 50%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.