Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80D2EA
RGB
128, 210, 234
HSL
194, 72%, 71%
HSB
194, 45%, 92%
CMYK
45, 10, 0, 8
LAB
80, -21, -20
LCH
80, 29, 223
OKLCH
0.82, 0.09, 219
XYZ
47, 57, 86
LUV
80, -37, -28
HWB
194, 50%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.