Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
82C4DF
RGB
130, 196, 223
HSL
197, 59%, 69%
HSB
197, 42%, 87%
CMYK
42, 12, 0, 13
LAB
75, -17, -21
LCH
75, 26, 231
OKLCH
0.79, 0.08, 226
XYZ
42, 50, 77
LUV
75, -31, -29
HWB
197, 51%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.