Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83B2BF
RGB
131, 178, 191
HSL
193, 32%, 63%
HSB
193, 31%, 75%
CMYK
31, 7, 0, 25
LAB
70, -14, -12
LCH
70, 18, 221
OKLCH
0.73, 0.05, 217
XYZ
35, 40, 55
LUV
70, -23, -16
HWB
193, 51%, 25%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.