Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83BCCE
RGB
131, 188, 206
HSL
194, 43%, 66%
HSB
194, 36%, 81%
CMYK
36, 9, 0, 19
LAB
73, -16, -15
LCH
73, 22, 224
OKLCH
0.76, 0.06, 220
XYZ
38, 45, 65
LUV
73, -28, -21
HWB
194, 51%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.