Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
84A4B1
RGB
132, 164, 177
HSL
197, 22%, 61%
HSB
197, 25%, 69%
CMYK
25, 7, 0, 31
LAB
65, -9, -11
LCH
65, 14, 229
OKLCH
0.70, 0.04, 225
XYZ
31, 35, 47
LUV
65, -17, -14
HWB
197, 52%, 31%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.