Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85BEF3
RGB
133, 190, 243
HSL
209, 82%, 74%
HSB
209, 45%, 95%
CMYK
45, 22, 0, 5
LAB
75, -9, -33
LCH
75, 34, 255
OKLCH
0.78, 0.10, 247
XYZ
44, 48, 92
LUV
75, -27, -50
HWB
209, 52%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.