Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87C5EA
RGB
135, 197, 234
HSL
202, 70%, 72%
HSB
202, 42%, 92%
CMYK
42, 16, 0, 8
LAB
76, -13, -25
LCH
76, 28, 242
OKLCH
0.79, 0.08, 235
XYZ
45, 51, 85
LUV
76, -29, -37
HWB
202, 53%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.