Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87CCF5
RGB
135, 204, 245
HSL
202, 85%, 75%
HSB
202, 45%, 96%
CMYK
45, 17, 0, 4
LAB
79, -15, -28
LCH
79, 31, 242
OKLCH
0.81, 0.09, 236
XYZ
48, 55, 94
LUV
79, -32, -41
HWB
202, 53%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.