Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88CFF2
RGB
136, 207, 242
HSL
200, 80%, 74%
HSB
200, 44%, 95%
CMYK
44, 14, 0, 5
LAB
79, -16, -25
LCH
79, 30, 237
OKLCH
0.82, 0.09, 231
XYZ
48, 56, 92
LUV
79, -33, -36
HWB
200, 53%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.