Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8A9DB6
RGB
138, 157, 182
HSL
214, 23%, 63%
HSB
214, 24%, 71%
CMYK
24, 14, 0, 29
LAB
64, -3, -15
LCH
64, 16, 260
OKLCH
0.69, 0.04, 255
XYZ
31, 33, 49
LUV
64, -11, -23
HWB
214, 54%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.