Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BB8FC
RGB
139, 184, 252
HSL
216, 95%, 77%
HSB
216, 45%, 99%
CMYK
45, 27, 0, 1
LAB
74, -2, -39
LCH
74, 39, 267
OKLCH
0.78, 0.11, 258
XYZ
45, 47, 99
LUV
74, -23, -62
HWB
216, 55%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.