Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BCBE0
RGB
139, 203, 224
HSL
195, 58%, 71%
HSB
195, 38%, 88%
CMYK
38, 9, 0, 12
LAB
78, -17, -17
LCH
78, 24, 225
OKLCH
0.81, 0.07, 220
XYZ
45, 54, 78
LUV
78, -31, -24
HWB
195, 55%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.