Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8ECBF0
RGB
142, 203, 240
HSL
203, 77%, 75%
HSB
203, 41%, 94%
CMYK
41, 15, 0, 6
LAB
79, -13, -25
LCH
79, 28, 242
OKLCH
0.81, 0.08, 236
XYZ
48, 55, 90
LUV
79, -29, -37
HWB
203, 56%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.