Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
900F09
RGB
144, 15, 9
HSL
3, 88%, 30%
HSB
3, 94%, 56%
CMYK
0, 90, 94, 44
LAB
31, 51, 41
LCH
31, 65, 39
OKLCH
0.42, 0.16, 29
XYZ
12, 6, 1
LUV
31, 94, 21
HWB
3, 4%, 44%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.