Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90AFC8
RGB
144, 175, 200
HSL
207, 34%, 67%
HSB
207, 28%, 78%
CMYK
28, 12, 0, 22
LAB
70, -7, -16
LCH
70, 18, 248
OKLCH
0.74, 0.05, 243
XYZ
37, 41, 61
LUV
70, -17, -24
HWB
207, 56%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.