Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91B5DF
RGB
145, 181, 223
HSL
212, 55%, 72%
HSB
212, 35%, 87%
CMYK
35, 19, 0, 13
LAB
72, -5, -25
LCH
72, 26, 259
OKLCH
0.76, 0.07, 253
XYZ
42, 44, 76
LUV
72, -19, -39
HWB
212, 57%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.