Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91D2E7
RGB
145, 210, 231
HSL
195, 64%, 74%
HSB
195, 37%, 91%
CMYK
37, 9, 0, 9
LAB
80, -17, -17
LCH
80, 25, 225
OKLCH
0.83, 0.07, 220
XYZ
49, 58, 84
LUV
80, -31, -24
HWB
195, 57%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.