Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93CCDA
RGB
147, 204, 218
HSL
192, 49%, 72%
HSB
192, 33%, 85%
CMYK
33, 6, 0, 15
LAB
78, -17, -13
LCH
78, 21, 219
OKLCH
0.81, 0.06, 215
XYZ
46, 54, 74
LUV
78, -28, -18
HWB
192, 58%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.