Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94CEF4
RGB
148, 206, 244
HSL
204, 81%, 77%
HSB
204, 39%, 96%
CMYK
39, 16, 0, 4
LAB
80, -12, -25
LCH
80, 28, 244
OKLCH
0.83, 0.08, 238
XYZ
51, 57, 94
LUV
80, -28, -38
HWB
204, 58%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.