Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94DBFF
RGB
148, 219, 255
HSL
200, 100%, 79%
HSB
200, 42%, 100%
CMYK
42, 14, 0, 0
LAB
84, -16, -25
LCH
84, 30, 237
OKLCH
0.86, 0.09, 231
XYZ
56, 64, 104
LUV
84, -33, -37
HWB
200, 58%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.