Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95B7EA
RGB
149, 183, 234
HSL
216, 67%, 75%
HSB
216, 36%, 92%
CMYK
36, 22, 0, 8
LAB
73, -3, -30
LCH
73, 30, 265
OKLCH
0.77, 0.08, 258
XYZ
44, 46, 84
LUV
73, -19, -46
HWB
216, 58%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.