Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95CEE5
RGB
149, 206, 229
HSL
197, 61%, 74%
HSB
197, 35%, 90%
CMYK
35, 10, 0, 10
LAB
79, -15, -18
LCH
79, 23, 230
OKLCH
0.82, 0.07, 225
XYZ
49, 56, 82
LUV
79, -28, -25
HWB
197, 58%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.