Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98BFCE
RGB
152, 191, 206
HSL
197, 36%, 70%
HSB
197, 26%, 81%
CMYK
26, 7, 0, 19
LAB
75, -11, -12
LCH
75, 16, 228
OKLCH
0.78, 0.05, 223
XYZ
43, 48, 65
LUV
75, -20, -17
HWB
197, 60%, 19%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.