Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FBCD4
RGB
159, 188, 212
HSL
207, 38%, 73%
HSB
207, 25%, 83%
CMYK
25, 11, 0, 17
LAB
75, -6, -16
LCH
75, 17, 248
OKLCH
0.78, 0.05, 243
XYZ
44, 48, 69
LUV
75, -16, -23
HWB
207, 62%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.