Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98CFFD
RGB
152, 207, 253
HSL
207, 96%, 79%
HSB
207, 40%, 99%
CMYK
40, 18, 0, 1
LAB
81, -10, -29
LCH
81, 30, 251
OKLCH
0.83, 0.09, 244
XYZ
53, 58, 101
LUV
81, -27, -44
HWB
207, 60%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.