Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98DBF0
RGB
152, 219, 240
HSL
194, 75%, 77%
HSB
194, 37%, 94%
CMYK
37, 9, 0, 6
LAB
83, -18, -17
LCH
83, 25, 224
OKLCH
0.85, 0.07, 219
XYZ
54, 64, 92
LUV
83, -32, -24
HWB
194, 60%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.