Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
997A8E
RGB
153, 122, 142
HSL
321, 13%, 54%
HSB
321, 20%, 60%
CMYK
0, 20, 7, 40
LAB
55, 15, -6
LCH
55, 16, 338
OKLCH
0.62, 0.05, 340
XYZ
25, 23, 29
LUV
55, 17, -11
HWB
321, 48%, 40%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.