Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99ADCD
RGB
153, 173, 205
HSL
217, 34%, 70%
HSB
217, 25%, 80%
CMYK
25, 16, 0, 20
LAB
70, -2, -19
LCH
70, 19, 265
OKLCH
0.74, 0.05, 260
XYZ
39, 41, 64
LUV
70, -12, -29
HWB
217, 60%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.