Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99BED4
RGB
153, 190, 212
HSL
202, 41%, 72%
HSB
202, 28%, 83%
CMYK
28, 10, 0, 17
LAB
75, -9, -15
LCH
75, 18, 240
OKLCH
0.78, 0.05, 234
XYZ
43, 48, 69
LUV
75, -19, -22
HWB
202, 60%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.