Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BBAD2
RGB
155, 186, 210
HSL
206, 38%, 72%
HSB
206, 26%, 82%
CMYK
26, 11, 0, 18
LAB
74, -7, -16
LCH
74, 17, 247
OKLCH
0.77, 0.05, 242
XYZ
43, 47, 68
LUV
74, -17, -23
HWB
206, 61%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.