Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CBCDC
RGB
156, 188, 220
HSL
210, 48%, 74%
HSB
210, 29%, 86%
CMYK
29, 15, 0, 14
LAB
75, -6, -20
LCH
75, 21, 254
OKLCH
0.78, 0.06, 249
XYZ
45, 48, 75
LUV
75, -17, -30
HWB
210, 61%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.