Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CC4CB
RGB
156, 196, 203
HSL
189, 31%, 70%
HSB
189, 23%, 80%
CMYK
23, 3, 0, 20
LAB
76, -13, -8
LCH
76, 15, 213
OKLCH
0.79, 0.04, 209
XYZ
44, 51, 64
LUV
76, -21, -10
HWB
189, 61%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.