Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CCBD8
RGB
156, 203, 216
HSL
193, 43%, 73%
HSB
193, 28%, 85%
CMYK
28, 6, 0, 15
LAB
79, -14, -12
LCH
79, 18, 221
OKLCH
0.81, 0.05, 217
XYZ
47, 55, 73
LUV
79, -24, -16
HWB
193, 61%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.