Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
9D4D8D
RGB
157, 77, 141
HSL
312, 34%, 46%
HSB
312, 51%, 62%
CMYK
0, 51, 10, 38
LAB
45, 40, -20
LCH
45, 45, 333
OKLCH
0.54, 0.13, 335
XYZ
21, 14, 27
LUV
45, 41, -35
HWB
312, 30%, 38%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.