Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FDFF4
RGB
159, 223, 244
HSL
195, 79%, 79%
HSB
195, 35%, 96%
CMYK
35, 9, 0, 4
LAB
85, -17, -17
LCH
85, 24, 225
OKLCH
0.87, 0.07, 220
XYZ
57, 67, 95
LUV
85, -31, -24
HWB
195, 62%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.