Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0B6D0
RGB
160, 182, 208
HSL
213, 34%, 72%
HSB
213, 23%, 82%
CMYK
23, 12, 0, 18
LAB
73, -4, -16
LCH
73, 16, 257
OKLCH
0.77, 0.04, 253
XYZ
43, 45, 66
LUV
73, -13, -24
HWB
213, 63%, 18%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.