Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0E4FA
RGB
160, 228, 250
HSL
195, 90%, 80%
HSB
195, 36%, 98%
CMYK
36, 9, 0, 2
LAB
87, -18, -18
LCH
87, 25, 225
OKLCH
0.88, 0.07, 220
XYZ
59, 70, 101
LUV
87, -33, -25
HWB
195, 63%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.