Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3E6FC
RGB
163, 230, 252
HSL
195, 94%, 81%
HSB
195, 35%, 99%
CMYK
35, 9, 0, 1
LAB
87, -18, -18
LCH
87, 25, 225
OKLCH
0.89, 0.07, 220
XYZ
61, 71, 103
LUV
87, -32, -25
HWB
195, 64%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.