Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4BFD5
RGB
164, 191, 213
HSL
207, 37%, 74%
HSB
207, 23%, 84%
CMYK
23, 10, 0, 16
LAB
76, -6, -14
LCH
76, 15, 248
OKLCH
0.79, 0.04, 243
XYZ
46, 50, 70
LUV
76, -15, -21
HWB
207, 64%, 16%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.