Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5D4E5
RGB
165, 212, 229
HSL
196, 55%, 77%
HSB
196, 28%, 90%
CMYK
28, 7, 0, 10
LAB
82, -13, -14
LCH
82, 19, 227
OKLCH
0.84, 0.05, 222
XYZ
53, 61, 83
LUV
82, -24, -19
HWB
196, 65%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.