Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADD0EC
RGB
173, 208, 236
HSL
207, 62%, 80%
HSB
207, 27%, 93%
CMYK
27, 12, 0, 7
LAB
82, -7, -18
LCH
82, 19, 248
OKLCH
0.84, 0.05, 242
XYZ
55, 60, 88
LUV
82, -19, -27
HWB
207, 68%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.