Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7BBD4
RGB
167, 187, 212
HSL
213, 34%, 74%
HSB
213, 21%, 83%
CMYK
21, 12, 0, 17
LAB
75, -3, -15
LCH
75, 15, 258
OKLCH
0.79, 0.04, 254
XYZ
46, 49, 69
LUV
75, -12, -23
HWB
213, 65%, 17%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.