Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7D4EF
RGB
167, 212, 239
HSL
203, 69%, 80%
HSB
203, 30%, 94%
CMYK
30, 11, 0, 6
LAB
82, -11, -18
LCH
82, 21, 240
OKLCH
0.85, 0.06, 235
XYZ
55, 62, 91
LUV
82, -23, -27
HWB
203, 65%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.