Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AA4B09
RGB
170, 75, 9
HSL
25, 90%, 35%
HSB
25, 95%, 67%
CMYK
0, 56, 95, 33
LAB
44, 38, 52
LCH
44, 64, 54
OKLCH
0.53, 0.14, 47
XYZ
19, 14, 2
LUV
44, 79, 38
HWB
25, 4%, 33%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.