Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AACAEA
RGB
170, 202, 234
HSL
210, 60%, 79%
HSB
210, 27%, 92%
CMYK
27, 14, 0, 8
LAB
80, -6, -20
LCH
80, 20, 254
OKLCH
0.83, 0.06, 249
XYZ
53, 57, 86
LUV
80, -18, -30
HWB
210, 67%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.