Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AACFFA
RGB
170, 207, 250
HSL
212, 89%, 82%
HSB
212, 32%, 98%
CMYK
32, 17, 0, 2
LAB
82, -5, -25
LCH
82, 26, 258
OKLCH
0.84, 0.07, 252
XYZ
56, 60, 99
LUV
82, -20, -40
HWB
212, 67%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.