Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAE9FF
RGB
170, 233, 255
HSL
196, 100%, 83%
HSB
196, 33%, 100%
CMYK
33, 9, 0, 0
LAB
89, -17, -17
LCH
89, 24, 226
OKLCH
0.90, 0.07, 222
XYZ
64, 74, 106
LUV
89, -31, -25
HWB
196, 67%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.