Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACE5FC
RGB
172, 229, 252
HSL
197, 93%, 83%
HSB
197, 32%, 99%
CMYK
32, 9, 0, 1
LAB
88, -15, -17
LCH
88, 23, 230
OKLCH
0.89, 0.07, 225
XYZ
63, 72, 103
LUV
88, -28, -25
HWB
197, 67%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.